Monday, March 28, 2011

Surprisingly nice headline of the week:
Pray for Annette Funicello!

Publication: National Examiner
Date: 4 April 2011

The low rent Examiner is experimenting with a new concept, the idea of being sympathetic to the people it plasters all over its cover stories. The Globe had her on the cover last week saying she narrowly escaped death in a fire. This week, the low rent Examiner covers the same story, but instead goes for a more believable pathos, saying the fire was a terrible financial hardship.

Both stories may be a little overblown. Getting rescued from a fire is not always a dramatic movie scene, and there is such a thing as homeowner's insurance. Still, when I count the positive and negative headlines in the quarterly review, I'd put the Globe story on the negative side and the low rent Examiner story on the positive side.

Nice work guys! Baby steps.



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